Konferenzbeiträge

Kim, Ju-Young/ Natter, Martin / Spann, Martin (2008): "Pay-What-You-Want: Being Better Off When Customers Determine the Price?!" in: Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver 2008.

Kim, J. / Natter, M. / Spann, M. (2007): "Pay-What-You Want - Assessment of a new participative pricing mechanism", INFORMS Marketing Science Conference, Proceedings of the 29th INFORMS Marketing Science Conference, Singapore

Kim, J. / Natter, M. / Spann, M. (2007): "Pay-What-You Want - Assessment of a new radical pricing mechanism", Proceedings of the 36th EMAC Conference, Reykjavik, Island.